What to Sell as a Digital Product (Even If You Have No Audience)

What to sell as a digital product is one of the most common questions asked by aspiring creators. And the good news? You don’t need a big audience to start. You can launch and sell profitable digital products without a single follower—if you know what people already want.

Let’s walk through what to sell, how to validate it, and where to start.

Start Where You’re Already Useful

You don’t have to be an expert to sell something valuable. Ask yourself:

• What do friends or colleagues ask me for help with?
• What systems or templates do I already use myself?
• What problem have I solved for myself that others also face?

Chances are, you already have something worth turning into a digital product.

What to Sell as a Digital Product When You’re Just Starting

1. Templates and Planners

People are busy—and they love shortcuts. If you’ve built something that saves time (like a planner, spreadsheet, or checklist), you’ve got a product.

2. Mini Courses or Guides

You don’t need to teach everything. Just one result is enough: “Plan 30 days of content in 1 hour” is more powerful than a full content course.

3. Resource Bundles

Combine related tools—like swipe files, prompts, checklists—into a toolkit. You’re selling clarity, not clutter.

💡 A great example? The Small Business Marketing Tools Bundle simplifies content creation for solopreneurs.

How to Validate What You Want to Sell

Before you spend time creating your product, validate the demand:

• Search Etsy or Pinterest for similar digital products
• Read product reviews—what are people loving, and what are they missing?
• Use AI tools like ChatGPT to brainstorm and refine your offer

Validation saves you time and reduces guesswork.

Why Format and Delivery Matter

Your idea is only half the battle. You also need to choose the right format:

• Use Canva or Google Sheets for editable templates
• Export to PDF for printables
• Use platforms like Gumroad, Payhip or WooCommerce to deliver products instantly

Make it easy to use and easy to buy.

First Steps to Selling Digital Products Without an Audience

Don’t wait until everything is “perfect.” Choose one simple product idea and focus on solving one problem.

Want a guided shortcut?
📘 Download the free eBook and learn how to build and sell digital products step by step—without burnout or a big audience.

Related post:

• How to Launch a Digital Product Shop in 7 Days