Stock Alert Program Satisfies Need for Speed

Online investing continues to grow in popularity among consumers, largely because it meets most Americans’ requirements: it’s fast, easy, and convenient.

According to research by business firm JupiterResearch, the number of households participating in online trading is projected to grow from 17.3 million in 2005 to 22 million by 2010.

With numerous companies competing for a share of this market, navigating the ever-changing landscape of online investing can be challenging for consumers.

For many investors, the most difficult part is not making the initial purchase but determining the best stocks to buy or avoid.

So, where should one begin?

Fortunately, with the advent of the Internet, consumers have a wealth of information at their fingertips about potential investments. However, the downside is that the sheer volume of data can be overwhelming, making research daunting.

Centale Inc. (OTC BB: CNTL), based in Fort Lauderdale, Florida, aims to simplify this process by offering a “real-time” comprehensive news and stock alert application called “Market Fragger.” The system will be keyword-programmable, and Forbes.com will be the first to implement this service.

The “Market Fragger” system allows users to customize financial news by inputting specific search criteria. The search results are then delivered directly to the investor’s desktop on both PC and Mac, and Centale plans to release a wireless version as well.

This tool can help investors spend less time searching and more time making informed decisions.

Forbes.com has around 8 to 10 million visitors each month, indicating the potential reach of this service.

Although computerized trading is often faster, cheaper, and more convenient than traditional brokerage services, it’s crucial for investors to research their options thoroughly to determine what’s best for them and their portfolios.