Sell Your Online Course: 3 Steps to Success

Selling your online course for the first time can feel intimidating and overwhelming. But if you’ve done your homework—researching your audience and identifying a profitable niche—then you’re already halfway there. Now, you just need to let the world know about your amazing course and how it can solve their problems.

1. Sell Your Online Course by Describing the Problem

Make your problem description relatable. Provide examples of just how severe the problem is. If you’re selling a course on addressing stomach issues, describe the excruciating pain experienced every time symptoms flare up. Explain how embarrassed you feel each time you need to excuse yourself from company, and how your mind races to come up with reasons for taking yet another break.

Use words commonly associated with the problem so your readers know you truly understand their situation. In short, you have to make your audience feel the pain. Make them go “ouch!” and say “me too” while reading your copy. This connection is crucial when you sell your online course.

2. Sell Your Online Course by Making the Problem Disappear

Once the problem is vividly etched in your audience’s mind, it’s time to show them how much better life can be without it. Tell them they don’t have to live with this issue anymore. Paint a picture of how they can do whatever they want, wherever they want, if the problem goes away forever. Describe all the things they can do and places they can go once they’ve eradicated the problem. Make them desire a solution so badly they feel compelled to act now.

3. Sell Your Online Course as the Solution

At this point, your target audience should be ready to buy. Pitch your course as the definitive solution. Assure them it covers everything they need to know to never experience the problem again. Explain exactly how it’s going to solve their issue and why they need to purchase it now if they want the problem to disappear. Use the power of testimonials. Include demo videos or screenshots of your course—a free preview, if you will. Not only will they see firsthand how effective your course is, but it will also assure them that your offering is the real deal. This is the final and crucial step to sell your online course.