To make the most of the time you spend researching and writing content, it’s essential to repurpose evergreen content for business growth. By doing so, you can expand your reach and increase your credibility as a trustworthy brand. And, as any small business owner knows, being a trusted source helps drive leads and sales. Here are four formats to repurpose your evergreen content for business growth:
Videos: Repurpose Evergreen Content for Business Growth
People love consuming video content. In fact, many prefer watching videos over reading an article! For example, if you’ve written a detailed tutorial, you can turn it into a video where you show step-by-step instructions. A video version is likely to get more engagement and shares, proving how effective it is to repurpose evergreen content for business growth.
Podcasts: Maximize Evergreen Content for Business Growth
Podcasts have surged in popularity because they allow busy people to multitask. By transforming your written content into a podcast, you make it accessible for those stuck in traffic or at the gym. Repurposing your evergreen content into podcasts can grow your business and expand your audience.
Infographics: Boost Your Business by Repurposing Evergreen Content
Infographics present information in a digestible and highly shareable way, ideal for social media. While creating professional infographics may require investment, the traffic and backlinking opportunities they offer are invaluable. This is another smart way to repurpose evergreen content for business growth.
eBooks: Elevate Your Business by Repurposing Evergreen Content
While shorter, visual formats dominate, eBooks continue to hold their value, especially for sharing in-depth insights. You don’t need to start from scratch—just compile relevant articles into an eBook, ensuring the content flows well. This is a great format to repurpose evergreen content for business growth, giving value to readers and generating more leads.
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