If you’re launching your digital business, you might be stuck on a classic question: lead magnet or product – which one should I create first?
It’s a real dilemma, and making the wrong move can cost you time, money, and momentum. In this post, we’ll break down when to lead with value and when to lead with revenue.
🎯 What’s the Difference Between a Lead Magnet and a Product?
A lead magnet is a free resource that helps grow your audience. It could be a checklist, a mini-guide, a free sample from your bundle, or a short eBook. The goal is to build trust and get people on your list.
A product is something you sell. A paid bundle, template set, planner, or course. The goal here is to generate income, validate your niche, and learn what people are willing to pay for.
So… lead magnet or product? It depends on where you are and what you need most right now.
📌 When to Start With a Lead Magnet
- You have zero audience and need traffic
- You want to test interest before building a full offer
- You’re still refining your niche or voice
- You want to build a list before launching something paid
Lead magnets lower the barrier. People don’t have to commit. It’s an invitation to engage, not a demand to buy.
💰 When to Start With a Product
- You already have some following (even small)
- You’ve validated your niche and know what people want
- You need early revenue or want to test pricing
- You’re sitting on a framework or system worth selling
Products bring in money and momentum. They tell you fast if your idea has legs.
🧠 The Smartest Path? Combine Both.
Want clarity and results? Create both – in the right order:
- Step 1: Offer a free sample as your lead magnet (PDF, preview, worksheet)
- Step 2: Use it to promote your full bundle or product
- Step 3: Add a welcome email with both free value and a low-friction CTA
This creates a micro funnel that can grow your list and generate income in the same week.
📥 Want a Done-for-You Lead Magnet?
My shop has bundles that come with commercial use licenses, meaning you can offer them as lead magnets or paid products right away.
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