When it comes to defining a niche, most creators either overthink it—or get it wrong entirely. It’s no surprise. The internet is full of advice like “pick a niche and stick to it” or “go as specific as possible.” But here’s the truth: your niche isn’t a prison. It’s a platform.
Mistake #1: Choosing a Niche Based on Trends
Jumping on what’s hot might bring a temporary spike, but if you’re not genuinely interested or skilled in the topic, you’ll burn out fast. A niche chosen for likes rarely turns into a long-term business.
Mistake #2: Defining a Niche by Product Instead of People
Your niche isn’t “Notion templates” or “Instagram guides.” Those are products. Your niche is the group of people you serve and the transformation you help them achieve. Focus on who, not what.
Mistake #3: Getting Too Specific, Too Soon
“I only make email templates for wedding photographers in Portugal.” Yikes. Going too narrow before testing demand can box you in and slow your growth. Start focused, but stay flexible.
Mistake #4: Thinking Your Niche Must Be Perfect Before You Start
You don’t need to have it all figured out to launch. In fact, defining a niche becomes easier after you’ve worked with real people, tested a few ideas, and seen what resonates.
Mistake #5: Forgetting That You Can Build a Niche Over Time
Many successful creators didn’t “find” a niche—they built one. Your audience grows with you. Listen, adapt, refine. Let the niche emerge from your strengths, patterns, and values.
Final Thoughts on Defining a Niche
Defining a niche isn’t about locking yourself in. It’s about getting clear enough to take action—and loose enough to grow. Think of your niche as a starting point, not a constraint.
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